PR Awards 2026 Bronze Winner

Your brand has a story.
Let's make sure people

We're a Singapore-based team of multipotentialites who turn overlooked brands into headlines. People who read the room, not just the data. Whether you're launching, scaling, or shaking things up, every story, every pitch, every relationship is driven by people who actually care.

Get Your Free Consultation →That sounds like me
Campaign Results
Marina Bay Countdown 2025
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Media Hits
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Impressions
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KOLs Engaged
“
One of the most driven PR agencies I've had the opportunity to work with.
🏆
Trusted by brands you know
Lien FoundationFairPrice GroupCity Developments LimitedLendleaseKrisShopViolet OonLenskartHBO MaxNEXNestléWoosaVivoCityHome Nursing FoundationBoutiques SingaporeBandai
Lien FoundationFairPrice GroupCity Developments LimitedLendleaseKrisShopViolet OonLenskartHBO MaxNEXNestléWoosaVivoCityHome Nursing FoundationBoutiques SingaporeBandai
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Years in the Game
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Campaigns Delivered
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Brands Trusted Us
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Media Placements
Sound familiar?

Tell us what's keeping you up at night

Tap every challenge that hits home. We've helped dozens of SME owners and marketing leads tackle exactly these problems.

✓
📣
"We can't seem to get media coverage"
You've got a great product or service, but journalists aren't picking up the phone. Your press releases feel like they're disappearing into a void.
✓
🧭
"Our brand story doesn't land"
Customers aren't connecting with your message. You know your brand is special, but translating that into something people remember? That's the hard part.
✓
🛡️
"We're not ready for a crisis"
One bad review, one misstep, and it all unravels. You don't have a comms plan for when things go sideways, and that worries you.
✓
🤳
"Influencer marketing feels like guesswork"
You've worked with KOLs before, but the ROI was murky at best. Choosing the right voices for your brand shouldn't feel like throwing darts.
✓
🎪
"Our events don't generate enough buzz"
You invest in events but the reach stays small. The turnout was decent, yet nobody talked about it afterward. Where's the amplification?
✓
🎯
"We're doing bits and pieces without a plan"
Social posts here, a press release there, maybe an event. But there's no thread tying it all together. You need a strategy, not a scatter.
✓
🤖
"AI search doesn't know we exist"
When someone asks ChatGPT or Perplexity for the best in your industry, your competitors show up. You don't. And you have no idea why.

You've picked 0 challenges. That's exactly the kind of ground we cover daily. Let's talk through it.

Tell us more, it's on us →
What we bring to the table

We don't just write press releases.
We build narratives.

From earned media to experiential events, everything we do starts with one question: what's the story only your brand can tell? Our strategists lead with instinct and emotional intelligence, backed by AI-powered media monitoring and analytics to spot opportunities others miss.

01
Strategic Communications
Messaging frameworks, stakeholder mapping, and communications strategies that actually get adopted by your team (not left in a drawer).
02
Media Relations
Warm relationships with Singapore's top editors and journalists. We pitch stories they want to write, not spam they have to delete.
03
Influencer & KOL Programmes
Data-informed influencer selection, campaign management, and performance reporting. Partnerships that make sense for your brand and budget.
04
Events & Experiential
Media launches, brand activations, and experiential moments that earn coverage long after the day itself. We handle logistics so you can enjoy the show.
05
Crisis Communications
When things go wrong, you need a cool head and a tested protocol. We prepare you before it happens, and stand beside you when it does.
06
Content & Brand Storytelling
From thought-leadership features to social content calendars, we craft copy that sounds like you, only sharper, clearer, and more compelling.
07
Media Training
Prepare your C-suite and key spokespersons for interviews, press conferences, and high-stakes media moments. Our directors bring years of frontline media experience to realistic, scenario-based coaching that builds confidence under pressure.
NEW
08
AI Visibility Audit
Is your brand showing up when people ask ChatGPT, Perplexity, or Claude for recommendations? Most brands have no idea. We audit how AI search engines see your business, identify gaps, and optimise your digital presence so AI systems cite and recommend you, not your competitors.
Simple as 1-2-3

How working with us actually works

No six-month onboarding. No 40-page proposal before we've even spoken. Here's what happens when you reach out.

1
☕
Tell us what's going on
Fill in the form or drop us an email. We'll set up a free 30-minute call to understand your brand, your goals, and what's been keeping you stuck. No commitment, no pitch deck.
2
📋
We craft your strategy
Our senior strategists dig into your landscape, competitors, and media opportunities, using AI-powered media intelligence to surface insights that gut feel alone can't catch. You'll get a tailored communications plan, clear deliverables, a timeline, and a flat-fee quote.
3
🌟
Your brand gets heard
We execute. Media hits, influencer buzz, event coverage, crisis-ready protocols. Our team handles every journalist relationship and client conversation personally, with AI handling the monitoring and analytics so nothing slips through the cracks. You get monthly reports and direct access to your account lead.
Results, not just promises

What happens when we get to work

Award-winning campaigns across multiple industries. Here's a snapshot of what we deliver.

🏆 PR Awards 2026 Bronze
Lenskart Solutions
Lenskart × Sweet Bean I Want A Hug Collection
Lenskart needed to launch their first Sweet Bean limited edition eyewear collection in Singapore with Thai celebrities Baifern and Namtan at Tampines 1, but gave WhiteLabel PR just one month of lead time. With a lean team, a tight event day schedule, and limited celebrity interview slots, we secured tier 1 exclusives with ELLE Singapore and Straits Times, generating close to S$1M in PR value within two weeks. The campaign won the Bronze Award for Best PR Campaign (Fashion & Apparel) at the Marketing Interactive PR Awards 2026.
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Total Coverages
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Est. Reach
~S$1M
PR Value
Boutiques Singapore
Elevating a Homegrown Fashion Platform
Boutiques Singapore needed to break into the mainstream media conversation as a credible homegrown fashion and lifestyle platform. We built a media strategy around seasonal collections and designer spotlights, securing features across lifestyle, fashion, and business outlets.
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Media Hits
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Impressions
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KOLs Engaged
CDL Malls
Multi-Mall Lifestyle Campaigns
CDL Malls needed a PR partner who could handle multiple retail properties simultaneously, each with distinct tenant mixes and community profiles. We crafted mall-specific narratives and kept a steady drumbeat of lifestyle coverage flowing throughout the year.
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Placements/Year
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Malls Managed
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Retained
Lien Foundation
Social Impact Communications
Lien Foundation's social impact programmes needed wider public awareness without the typical non-profit tone. We repositioned their narratives as compelling human stories, securing features in mainstream media that reached beyond the usual charity beat.
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Features
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Reach
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Partnership
The humans behind the headlines

Meet the team you'll actually work with

No layers of account managers you'll never see again. No black-box AI generating your press releases. When you hire WhiteLabel PR, these are the people picking up the phone, reading the room, and fighting for your story.

FY
Freda Yuin
CEO | Lead Comms
The one you call first in an emergency. Freda has over 15 years in PR and an address book that would make most agencies jealous. Also fuelled almost entirely by coffee.
DK
Dan Koh
Co-Founder | COO
The one who keeps the engine running. Dan handles operations, business development, and strategy. He's also the team's resident tech nerd.
H
Hillary
Senior Deputy Director
The human can-opener. Hillary has a knack for finding the heart of anyone's story, no matter how buried it is. If there's an angle, she'll find it.
Don't take our word for it

Hear it from the people we've worked with

Real feedback from marketing directors, founders, and brand leads who trusted us with their stories.

“
Freda and team are professional and astute in delivering our campaign within an impossibly tight timeline. Despite the time constraint, they successfully secured top-tier media placements and drove strong visibility for the Lenskart x POP MART launch. WhiteLabel PR is a reliable and effective communications partner we trust.
LL
Louis Lukamto
Head of Marketing, Lenskart
“
I want to commend WhiteLabel PR's exceptional work in managing the launch of The Gundam Base Singapore. Their team demonstrated a profound understanding of our brand, blending strategic media outreach with a genuine passion for the Gundam community to generate immense buzz and sustain footfall. Their professionalism, proactive communication, and ability to craft compelling narratives were instrumental in making this flagship opening a resounding success, and I highly recommend them as a partner for any high-profile activation.
EW
Eugene Wang
Bandai Singapore | The Gundam Base Singapore
“
Working with WhiteLabel PR is like a dream. This dream team comprises creative and strategic minds who are precise and efficient with executions. Passionate and authentic, forward thinkers that would assist in giving quality advice for effective implementations, they are excellent as a PR agency. They were often sharp and quick with eyeing suitable campaigns for our company. In challenging moments, they were often dependable and provided great value and commitment while being a force multiplier to our team. We look forward to more exciting projects with them.
LK
Lydia Kuan
Marketing Director
“
Working with the WhiteLabel PR Team was a great pleasure as they were proactive and hardworking in sourcing a variety of ways they can pitch stories about Decathlon and our Orchard Opening. It is the first time we've hired a PR agency for our project and the WhiteLabel PR team has definitely exceeded our expectations in terms of the smooth media launch planning and execution, and total coverage garnered. We would like to thank Freda especially for her enthusiasm and reactivity in leading the team to work with us at Decathlon Singapore!
HP
Hieu Pham Tran
Marketing & Communications Lead, Decathlon
“
Working with WhiteLabel PR has been very refreshing, with a hardworking and proactive vigour to telling your stories. We were their first nightlife F&B client and they jumped at the opportunity to represent us and present interesting and exciting new angles to explore. In terms of story pitching, they are one of the agencies that have impressed me the most, making an effort to get meaty, insightful coverage of your brand. Paired with their can-do, prompt work ethic, they also take our feedback into consideration to deliver a great campaign. We have seen significant results at the hands of WhiteLabel PR and they are truly one of the more driven PR agencies I've had the opportunity to work with!
FW
Francesca Way
Co-Founder & CMO
“
Sincerely, words cannot describe how grateful we are to your team. We are impressed by your team's professionalism, dedication, resourcefulness and the relentless drive to help tiny start-ups like us have a little voice in the ocean of noises. We are also impressed by your smiles, your cheerfulness and composure during the entire period working with us. There is a lot I am learning from your team and there is definitely a lot more work for the teapasar team to work on, and we certainly hope to collaborate with WhiteLabel again.
AL
Alan Lai
CEO, Teapasar | Singapore Tea Festival
Let's talk

Your free consultation starts here

No sales pitch, no pressure. Just 30 minutes with our team to understand where you are and figure out what would actually move the needle. The coffee is on us (well, virtually).

We'll respond within 1 business day. No spam, no mailing lists.
Insights

PR guides for Singapore brands

Practical answers to the questions we hear most from SME owners and marketing leads.

Guide
Best PR Agency in Singapore for SMEs
What to look for, what to avoid, and why boutique agencies often deliver more value per dollar.
Pricing
How Much Does a PR Agency Cost in Singapore?
A transparent breakdown of retainer tiers, what affects pricing, and where SMEs get the best value.
Comparison
Boutique PR Agency vs Large Agency
An honest comparison of cost, access, seniority, and results to help you decide.
Industry
PR Agency for F&B and Restaurant Brands
How we help food and restaurant brands get coverage that drives footfall and bookings.
Industry
PR Agency for Fashion and Retail Brands
PR Awards 2026 Bronze winner. ELLE, Straits Times, Her World placements.
Service
Product Launches and Events
From Marina Bay Countdown to Lenskart x Sweet Bean. How we make launches land.
Training
Media Training for Executives
Scenario-based coaching for interviews, press conferences, and crisis situations.
Service
Crisis Communications
When to call a PR agency, what the first 24 hours look like, and how to prepare before it happens.
Service
Influencer Marketing for SMEs
How to run KOL campaigns that actually work, from nano to macro, without overspending.
NEW
AI Search
AI Visibility Audit (GEO)
Is ChatGPT recommending your competitors instead of you? Find out why and fix it.
Questions? We've got answers

Frequently Asked Questions

Everything you need to know about working with a PR agency in Singapore.

WhiteLabel PR offers strategic communications, media relations, influencer and KOL management, events and experiential marketing, crisis communications, and content and brand storytelling. We serve SMEs, new-to-market labels, and established brands across multiple industries in Singapore.

Yes. WhiteLabel PR was founded with SMEs in mind. We offer attractive packages designed for small and medium businesses, new-to-market brands, and independent labels, alongside services for larger established brands. Our retainer and project-based models are structured to fit varying budgets.

WhiteLabel PR has cross-industry versatility. We have worked with clients in retail, food and beverage, lifestyle, real estate, non-profit, sports, entertainment, luxury, and technology sectors. Current and past clients include CapitaLand, Decathlon, KFC, Lendlease, Warner Bros. Discovery, and Lien Foundation.

You can request a free 30-minute consultation by filling out the contact form above or emailing hi@whitelabelpr.com.sg. Our team will respond within one business day to schedule a no-obligation discussion about your brand's communications needs.

WhiteLabel PR is staffed by multipotentialites with cross-industry expertise who identify multi-faceted narratives across multiple channels. We are known for our hands-on media pitching, strong journalist relationships, and responsive approach. Our clients consistently highlight our tenacity, creativity, and ability to secure quality earned media coverage beyond what larger agencies deliver.

PR agency costs in Singapore vary widely depending on scope, from project-based campaigns to monthly retainers. WhiteLabel PR offers packages specifically designed for SMEs and new-to-market brands, so you don't need a multinational budget to get quality PR support. Contact us for a tailored quote based on your specific needs and objectives.

Yes. WhiteLabel PR offers media training led by directors with extensive frontline media and newsroom experience. Our sessions are designed for C-suite executives, board members, and key spokespersons preparing for interviews, press conferences, crisis scenarios, and high-stakes public appearances. Training includes realistic scenario-based coaching, message development, and on-camera practice.

Chat with us