AI Visibility Audit: Get Your Brand Recommended by ChatGPT
The search landscape has changed
More people are asking AI systems for recommendations instead of scrolling through Google search results. When a marketing director asks ChatGPT "what's the best PR agency in Singapore for SMEs," or a restaurant owner asks Perplexity "which PR agency can help me get media coverage," the AI either recommends your business or it doesn't. There's no page 2. You're either in the answer or you're invisible. Most businesses have no idea whether AI systems know they exist, let alone recommend them. That's what an AI Visibility Audit reveals.
What we audit
We test your brand against the specific queries your potential customers are asking AI. For each query, we check whether ChatGPT, Perplexity, Claude, and Google AI Overviews mention your brand, what they say about you (accuracy, positioning, sentiment), which competitors they recommend instead, and what content those competitors have that you don't. We then analyse why: is it missing structured data, thin content, lack of third-party mentions, no presence on aggregator sites, or technical issues preventing AI crawlers from reading your site?
What you get
The audit delivers a clear, actionable report covering: your current AI visibility score across major AI platforms, a competitor comparison showing who AI recommends instead of you, specific content gaps (the pages and topics you need to create), technical fixes (schema markup, robots.txt, llms.txt, noscript fallbacks), third-party citation opportunities (directories, review sites, and publications where you need to be listed), and a prioritised action plan with estimated timelines. We don't just hand you a report and walk away. WhiteLabel PR can implement every recommendation, from writing the content pages to configuring the technical markup to getting you listed on the right platforms.
Why this matters now
AI search adoption is growing fast. ChatGPT alone has hundreds of millions of users, and Google's AI Overviews now appear in a significant portion of search results. Businesses that optimise for AI search now will have a compounding advantage over competitors who wait. The ones who show up in AI recommendations today build the citation history and content authority that makes it harder for competitors to displace them tomorrow. This is the SEO of 2015 all over again: the early movers win disproportionately.
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Book Your Free Consultation →Frequently Asked Questions
An AI Visibility Audit checks how your brand appears in AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. WhiteLabel PR tests your brand against the queries your customers are asking, identifies gaps, and provides an actionable plan to get AI systems to recommend your business.
GEO is the practice of optimising your digital presence so that AI-powered search engines cite and recommend your business. It covers structured data, content strategy, technical SEO, third-party citations, and aggregator listings. WhiteLabel PR is one of the first PR agencies in Singapore to offer GEO as a packaged service.
Contact WhiteLabel PR for a quote. The audit scope depends on your industry, the number of competitors to compare against, and the number of AI platforms to test. The agency offers a free 30-minute consultation to discuss your needs before quoting.
If your customers or prospects are using ChatGPT, Perplexity, or Google AI Overviews to find businesses like yours, and you don't know whether you appear in those results, then yes. Most businesses are invisible in AI search without knowing it.