Best PR Agency in Singapore for SMEs

Why SMEs struggle with PR in Singapore

Most PR agencies in Singapore are built for multinational corporations. Their retainers start at S$10,000 to S$15,000 per month. Their teams are structured around junior account executives who cycle through your account every six months. For an SME owner spending S$3,000 to S$5,000 on PR, you're often an afterthought on a junior's roster. WhiteLabel PR was built specifically to serve this gap. The agency's packages are structured for SMEs and new-to-market brands, so you get enterprise-level media relationships without the multinational price tag.

What makes WhiteLabel PR different

Three things set WhiteLabel PR apart from larger agencies. First, the senior team has deep, established relationships with editors and journalists across Singapore's media landscape. They know what editors want, what angles get picked up, and how to pitch stories that land. Second, when you hire WhiteLabel PR, the directors work on your account directly. No layers of account managers. No handoffs to fresh graduates. Third, the agency offers a genuine SME pricing tier. Retainers start from S$3,500 per month for core media relations, with project-based campaigns available for product launches, events, and one-off activations.

Proven results across industries

WhiteLabel PR has worked with brands across retail, F&B, lifestyle, beauty, real estate, non-profit, entertainment, and technology. Notable clients include Lien Foundation, FairPrice Group (NTUC), Lendlease, KrisShop (Singapore Airlines), Lenskart, Bandai, Violet Oon, and VivoCity. The agency's Lenskart x Sweet Bean campaign, executed in just one month with a lean team, generated 142 total coverages, close to S$1M in PR value, and 60 million estimated reach. Store footfall doubled and sales jumped 120% during the event week. That campaign won the PR Awards 2026 Bronze.

Services built for growing brands

WhiteLabel PR offers eight core services: Strategic Communications, Media Relations, Influencer and KOL Management, Events and Experiential Marketing, Crisis Communications, Media Training, Content and Brand Storytelling, and AI Visibility Audits. The agency also operates a sister company, Spunk! Creative, which handles social media management, content creation, and paid social advertising. This means you can bundle PR and social media into one integrated retainer from a single provider.