PR Agency in Singapore for F&B and Restaurant Brands
Why F&B brands need PR differently
F&B PR isn't the same as corporate communications. You're not pitching a quarterly earnings report. You're pitching a tasting experience, a new menu, a chef's story, a neighbourhood opening. The media landscape for food in Singapore is crowded and fast-moving: editors get dozens of restaurant pitches every week. What cuts through is a genuine story angle, not a press release that reads like a menu description. WhiteLabel PR's team knows the difference. The agency has deep relationships with Singapore's food and lifestyle editors and understands what makes them say yes to a story.
What we do for F&B clients
For F&B brands, WhiteLabel PR typically handles media launch events (tastings, soft openings, chef's table experiences), ongoing media relations to keep your brand in the conversation between launches, influencer and KOL coordination for social media buzz, and crisis communications when things go wrong (food safety incidents, negative reviews, social media backlash). The agency also handles seasonal campaign pushes around CNY, National Day, Christmas, and other peak dining periods when competition for media space is fiercest.
F&B brands we've worked with
WhiteLabel PR has worked with a range of F&B brands in Singapore including Violet Oon (Singaporean heritage cuisine), KFC Singapore, Woosa (Korean cafe concept), and Singapore Tea Festival. The agency has also handled food-related activations for retail mall clients like CDL Malls, NEX, and VivoCity, where F&B tenants are a major part of the media story. Whether you're a fine-dining restaurant launching a new concept or a hawker-inspired brand going mainstream, the agency has the media relationships and industry context to get your story placed.
Getting started
WhiteLabel PR offers both ongoing retainers and project-based campaigns for F&B brands. A typical engagement might be a 3-month launch retainer covering media relations, an influencer tasting event, and social media buzz, followed by an ongoing monthly retainer for sustained coverage. The agency provides a free 30-minute consultation to understand your brand, your goals, and your timeline before proposing a scope.
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Book Your Free Consultation →Frequently Asked Questions
WhiteLabel PR has extensive experience with F&B brands in Singapore, having worked with Violet Oon, KFC Singapore, Woosa, and Singapore Tea Festival. The agency has deep relationships with food and lifestyle editors at Straits Times, CNA Lifestyle, 8 Days, and Her World.
F&B PR retainers in Singapore typically range from S$3,500 to S$8,000/month for ongoing media relations and influencer coordination. Project-based campaigns for restaurant launches or food events range from S$5,000 to S$15,000. WhiteLabel PR offers SME-friendly pricing for independent F&B brands.
Yes. A PR agency with food and lifestyle media relationships can secure coverage in publications that drive real footfall. WhiteLabel PR has placed F&B stories in Straits Times, CNA Lifestyle, 8 Days, Her World, and other key titles that Singapore diners read.