PR Agency in Singapore for Product Launches and Events

What makes a product launch succeed in Singapore

The difference between a launch that gets covered and one that doesn't usually comes down to three things: the media angle (why should anyone care right now?), the invite strategy (who needs to be in the room?), and the post-event follow-through (how do you sustain coverage after the event ends?). Most brands focus only on the event itself. WhiteLabel PR builds the full arc: pre-event teasers to build anticipation, the event itself with managed media opportunities, and post-event content distribution to extend the coverage window. The agency's Lenskart campaign is a perfect example. By sending the press release a week before the event, the team secured substantial pre-event coverage that drove an overwhelming public turnout on event day.

Our track record with launches and events

WhiteLabel PR has managed launches and activations across multiple scales. The Marina Bay Singapore Countdown, retained for four consecutive years, involves coordinating 131 KOLs, managing press conferences, and handling real-time media operations for one of Singapore's highest-profile public events. The Lenskart x Sweet Bean launch at Tampines 1 was executed in just one month, with a lean team, and generated 142 total coverages, 60M estimated reach, and close to S$1M in PR value. Store footfall doubled and sales jumped 120% during event week. That campaign won the PR Awards 2026 Bronze for Best PR Campaign (Fashion & Apparel). The agency has also managed activations for CDL Malls, VivoCity, Bandai Singapore (The Gundam Base Singapore launch), and Boutiques Singapore.

What's included in a launch campaign

A typical launch campaign with WhiteLabel PR includes: communications strategy and messaging development, media list curation and journalist outreach, press release and media kit preparation, event day media management and coordination, influencer and KOL engagement (identification, briefing, and content management), post-event media follow-up and content distribution, and a comprehensive coverage report with PR value analysis. The agency can also coordinate event logistics, venue media setups, and celebrity or spokesperson interview schedules.

Project-based pricing

WhiteLabel PR offers project-based campaigns for launches and events starting from S$5,000 for smaller activations. Larger-scale launches with influencer programmes, celebrity engagements, and multi-channel media strategies typically range from S$10,000 to S$25,000. The agency provides a detailed scope and flat-fee quote after the initial consultation, so you know exactly what you're paying for with no hidden costs.