A flipped campaign sounds utterly groovy!
After all, according to Bazaarvoice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while other studies show consumers trust user generated content more than all other forms of media.
It’s the best of both worlds – you get to delegate some of your brand-building responsibilities to your customers, and engage your customers and build trust with them at the same time. 😍
#PRTips #marketing #publicrelations #branding #brandstrategy #Starbucks