People (and your customers) don’t need to know what they lack. They know it already. 
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They want to know how they can solve whatever they are lacking with your help. 
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PR Tips: hi, it’s No. 48
Roman isn’t built in a day, honey. Your story may not fit into a #journalist’s pipeline for now, but it doesn’t mean he/she won’t come back to you later for a relevant feature! Be patient, Read more…
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