Now, Elyse & i by Cheet London is the perfect reason why we could never have enough bags.

Elyse & i by Cheet London is a Singapore-based handbag brand born in London in 2005 out of a love and passion for whimsical, bespoke bags that elicit quality in their design and detail. It features an exciting range of essential day bags through to statement evening clutches and playful accessories.

It all started with designer Emily Cheetham’s discovery of a 1930s antique Singer sewing machine, left to her by her Great-Aunt. Inspired by the beauty of the machine, and of days gone by where women made their own things, Emily’s inherent flair for creativity was ignited. She tried her hand at making bags, DIY style to begin with, in between her full-time day job in #PR.

Winning reams of press coverage in style bibles including Grazia, InStyle, Sunday Times Style and Marie Claire, she has also been lauded by Vogue as “A hot new name in bag design’. Named Best Accessories Designer by the London Fashion Forum, she then collaborated with a limited edition collection for mega brand, Hobbs and went on to design a successful men’s diffusion accessory range for Designers at Debenhams – the official page.

Emily gained an official seal of approval from the industry’s toughest critics, having been a finalist twice for the New York Annual Independent Handbag Designer Awards, for the category Best Handbag in Overall Style and Design.

Look for her bags right in the heart of Singapore’s historic enclave of Joo Chiat. Elyse & i is stocked in TheAC Boutique at 420 Joo Chiat Rd, 427641.

Credits: Elyse & i by Cheet London




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